We are a full service independent insurance agency with over 25 yrs of agency ownership. As an agency we have well over a 100 yrs of combined experience.

We value relationships with our clients above all else and strive to provide you, the customer, with the best experience possible while meeting your insurance needs.

Our goal is to provide you with the coverage you need with reputable carriers that will take care of you, if and when you have a claim. It is our intent to take the “shopping” of insurance out of the equation and manage your insurance for you going forward by evaluating your coverage year-to-year, taking into consideration life changes and coverage needs as well as cost of insurance to make sure that you receive the best coverage, service and attention you deserve.

Eric Murray


Eric began his insurance career in September of 1991 with Farmers Insurance Group after serving 4 years in the United State Air Force in Omaha, Nebraska.

His career with Farmers spanned 19 years, during which time he received numerous awards including the Blue Vase Award, 2 time Toppers Club Member, as well as multiple Commercial Insurance and Life Insurance Achiever awards. In 2001, Eric was recognized as the largest producing Commercial agent in the country. He specialized in Restaurants, and Habitational Insurance, which included Apartment complexes, and Master Condominium Associations. During his tenure as an agent, he also worked with his District Manager in training new agents, most of whom remain in business today.

In 2010, Eric was recruited by the Iroquois Group, and became a Regional Manager with a 4 state territory footprint that included MO, KS, NE, and IA, which required a move from Nebraska to Kansas City, MO. His responsibilities included re-kindling existing agency relationships that Iroquois had in the Midwest, as well as developing new ones.

Eric and his wife, Kristy, decided that owning and operating a full service independent agency was their passion in business. As a result, in 2011, they started Briarcliff Insurance Group, Inc. in Kansas City, MO. They are currently licensed to do business in eight states – MO, KS, NE, IA, SC, IN, TX and FL, and represent many companies for all types of insurance, both business and personal, as well as life and health.

Our goal is to “love the one in front of us”. We want the client that we are working with in that single moment in time to know that they are valued, and have our singular attention. This is a relationship business, and we value our relationships with each and every client. I have successfully maintained long term relationships with my client base, some spanning 20 years. Our desire is to continue building relationships today that we still maintain in another 20 years.”

Kristy Murray


Kristy is the co-owner of Briarcliff Insurance Group, and Manager of Agency Communications and Operations.

She is in charge of the day-to-day agency operations, marketing efforts, and the human resources functions and activities. Whether you call or come into the office, you will find Kristy wearing many different hats.

Kristy oversees the amazing team of licensed professionals that represent this agency, and seamlessly conveys to each new member the core values of Briarcliff Insurance Group, to insure that the agency continues to stand out amongst its peers.

Briarcliff Insurance Group stands for excellence in service to our clients and to our community. It is this very attitude that prevails in all who represent this agency. Our clients are serviced and treated with the highest regard. “We absolutely love the relationship side of what we do. Please stop by and let us get to know you better.”


We’re here for you!